Erwin is the Head of Consumer Products at G2 Esports, leveraging his expertise in licensing and merchandising. Joining G2 as a Licensing Manager, he orchestrated notable collab deals like G2 x Ubisoft and G2 x DC Comics, expanding the brand’s licensing portfolio. Since March 2023, Erwin has led the CP department, directing all physical products, stores, strategy, and the pivotal design of G2’s jerseys. His focused leadership ensures the highest quality and strategic direction for G2’s merchandise, contributing significantly to the team’s identity and fan connection within the esports industry. Erwin’s passion and innovative drive continually elevate G2 Esports’ consumer product offerings, cementing the brand’s position at the forefront of esports merchandise.