Pernilla is an Executive Vice President, leading Global Sponsorships and Partnership models at Mastercard, and has been with the company since 2011. She is responsible for advancing Mastercard’s sponsorship strategy, ensuring excellence in execution, and driving innovation. Prior to this position she was responsible for Mastercard’s Priceless program, a one-of-a-kind global marketing e-commerce platform, offering Priceless Experiences to consumers in +40 destinations around the world. With more than 25 years’ experience, Pernilla has a strong business acumen and entrepreneurial mindset with a passion for brand positioning, storytelling and collaborations. She has been successful in deploying projects and is recognized as a strong leader that operates through influence and builds high performance teams.